
Success needs a strong business environment –
like the one in THE LÄND
Global corporations, hidden world market leaders and smart people create a unique culture of innovation
Baden-Württemberg is an economic powerhouse in the heart of Europe. THE LÄND is synonymous with innovations and technological advancement that transcends industries. This means we offer companies the best opportunities for growth. Key sectors such as automotive and engineering have had their roots here for more than 100 years. Other sectors geared to the future, such as information and communication technology (ICT), the health sector and aerospace have also long since set down roots in Baden-Württemberg.
Expertise from various sectors gives momentum to trends such as digitalization. In this way, cross-sectional technologies emerge that can thrive best in an open environment. This is why Baden-Württemberg offers an ideal backdrop for business models using artificial intelligence (AI), quantum technology, Industry 4.0 or Smart City. State-of-the-art research institutions, an excellent university environment, a network of dedicated companies and start-ups as well as a modern infrastructure all contribute to this ecosphere. All of these factors combine to form an ideal basis for your expansion plans.
In the German Southwest, you can take advantage of the extensive expertise of the automotive industry, where corporations like Mercedes-Benz, Porsche and Bosch continue to set new standards for green mobility and autonomous driving in their development centers. In turn, the engineering sector marries tradition with innovation and is making progress with the idea of an integrated factory. Providers of energy and environmental technologies are accompanying their customers on the path to sustainability. The health sector is benefiting from a global increase in demand for health products and services, which will become the driver of more and more innovations. Last but not least, the dynamic ICT sector is developing solutions that advance digitalization across all sectors.
For us, global expertise goes hand in hand with an integrated approach. Discover the possibilities of THE LÄND to join you in exploring new paths.
Key industries provide the basis for your successful expansion into THE LÄND
For more than 100 years, Baden-Württemberg has boasted a strong economic environment and a pronounced culture of innovation. So it’s no surprise that numerous key industries have grown up here which contribute to our wealth, safeguard our future as an economic hub in Germany and provide the ideal framework for investors from a host of different industries.






Ever since the first automobile was invented in Baden-Württemberg almost 140 years ago, the sector has been an important pillar of economic success. Well-known brands such as Mercedes-Benz, Porsche and Audi have large factories and development centers in THE LÄND. There is also a network of suppliers that offer a comprehensive ecosystem for your company’s success thanks to cutting-edge technology and the short distances involved.
Dynamic small and medium-sized enterprises shape the face of the industry in Baden-Württemberg. They are strong on exports, innovative and well advanced as far as digitalization is concerned. Immerse yourself in the world of machine tools, conveyor technology and drive systems.
In Baden-Württemberg, these type of companies range from global market leaders like SAP to SMEs and highly specialized service providers. The sector has more than 200,000 employees and accounts for revenue in excess of 60 billion euros in THE LÄND.
Baden-Württemberg’s health sector is an engine for employment, a driver of growth and a hub for innovation. The sector is characterized by global corporations as well as small and medium-sized companies involved in innovative areas such as pharmaceuticals, medical technology and biotech.
This sector is facing a period of fundamental change. Digitalization and decarbonization are the order of the day. New materials are improving the ecological impact, controls and navigation are getting smarter, and autonomous flight is already more than a mere vision. Baden-Württemberg aka The Aerospace LÄND is at the forefront of these developments and is offering new ways of collaborating.
Cross-sectional technologies create innovation leads in business
Baden-Württemberg is at the crossroads of tradition and innovation, local expertise and an integrated global approach. For us, diversity is a fact of life. This is also true of the corporate landscape. That’s why cross-sectional technologies are the key to moving not just individual sectors but the state’s entire economy forward sustainably by means of new products and services as well as strong growth.
Whether you are testing the limits of artificial intelligence, developing smart solutions for the cities of tomorrow or submerging in the fascinating world of quantum technology, THE LÄND is where you can embrace real-life innovation and achieve the success you want for your company. Let’s build the future together.






Baden-Württemberg is on the way to securing a leading role in this technology of the future. Supported by first-class scientific institutions, companies are not only researching the fundamentals of AI but also developing cross-industry solutions for a wide range of different companies and business areas. Companies locating in THE AI LÄND will be on the pulse of one of the most exciting developments of our time.
Environmental technologies are key for all companies that want to build a sustainable and successful future. Baden-Württemberg offers GreenTech providers huge opportunities, because numerous companies in THE LÄND decided ahead of their competitors to do business in a sustainable and environmentally friendly way.
This relatively new field of business is in the process of transforming our world. Baden-Württemberg with its excellent research institutions, innovative companies, strong networks and lots of potential users offers huge opportunities for development in the field.
Baden-Württemberg has a strong tradition of progressive urban planning. It makes the state a suitable base for the Smart City of the future. Planning offices work hand in hand with construction companies and IT firms to create smart, green cities. As a result, THE LÄND offers opportunities for innovative companies and start-ups.
The machines and equipment produced by the many manufacturing companies in Baden-Württemberg provide the ideal conditions for innovations as part of Industry 4.0. Digitalization, automation and integration open up a major group of potential customers for companies that locate here.

Cluster portal
Baden-Württemberg is well connected
For companies with cutting-edge technology, knowledge sharing is crucial. In THE LÄND, you can benefit from roughly 110 clusters, cluster initiatives and state-wide networks. This is where global players, SMEs, start-ups, research institutions and universities all share industry-specific expertise as well as a diverse range of technologies to progress the innovative power of each stakeholder on a continuous basis.

Point of contact
A strong team for your success
We are your point of contact for successful investment and for all your questions about locating to and expanding into Baden-Württemberg. Our team of experienced experts can provide you with customized, comprehensive advice free of charge, from the initial idea to the implementation of your investment project.
Get in touch with us today – and we’ll get back to you within 48 hours: